Amidst the pandemic, Starbucks cafes closed across the country, while eCommerce sales surged across categories. PepsiCo eCommerce saw an opportunity to deliver consumers the same in-café taste they love by driving awareness and penetration of the Starbucks Ready To Drink portfolio on eCommerce.
I spearheaded the design for an in-house campaign to connect with the consumer and offer comfort during an uncertain time: "Bring Home the Taste You Love". The campaign launched with both upper and lower funnel tactics on Amazon.com, Amazon Fresh, Walmart and Kroger, and was extended based on its success.
